Entries by Jon Sussman

阿里巴巴将如何影响万豪和北京的关系?

电子商务巨头阿里巴巴已准备在万豪在中国的营销战略中发挥核心作用,期望最终将接管万豪的中文网站和应用程序。但过去四年,阿里巴巴集团和中国政府之间的关系却被冲突所标记。这将如何影响万豪与中国政府的关系?

论中国精选服务酒店商业合作协议和目标发展量,万豪均逊色于希尔顿 (中国精选服务业增长,第一部分)

2016年,万豪签署协议,决定在中国发展其万枫酒店精选服务品牌。 使用当地酒店连锁集团为合作伙伴与希尔顿为发展其汉普顿品牌所做出的类似商务交易如出一辙。 然而,万豪的交易是在希尔顿酒店交易达成的两年后,而且,希尔顿提议发展的酒店的数量超过万豪酒店提议数量的两倍。这样的差距对万豪中国精选服务业增长前景释放出什么样的信号?

Marriott Lagged Behind Hilton in Select Service Partnership Deal and Targeted Fewer Openings (Select Service Growth in China, Part 1)

In 2016, Marriott signed a deal to grow its select service Fairfield brand in China. The use of a local partner with hospitality experience mirrored a similar deal made by Hilton for its Hampton brand. However, Marriott’s deal came two years after Hilton’s, and the number of proposed Hilton properties outnumbered Marriott properties more than 2-to-1. What does this gap signal about Marriott’s prospects for select service growth in China?